At the Frequencies media summit in Seattle during the last a couple of days, HTC walked us through the fine details on how its smartphones are developed, going from your boring rectangular ABS block to the more refined plastic mockups which are made available to carriers while keeping focused groups -- the findings of which then shape the last product. Sadly, we weren't allowed to take photos of the One X mockups that were consideration to us, but do please read on to learn the typical means of how an HTC phone goes from inception on the final product.
An HTC phone begins anywhere between four months along with a year before reaching on the ABS block mockup stage. During this time period engineers determine another the easy way squeeze phone together, as well as finding the best weight along with the best components for many models, so the actual sized them feel good inside our hands. In the US, HTC predicts carriers to discover what technologies (such as chipsets, displays and radios) they wish to enable, along with learning how big a, appearance, feeling and procedures their customers are seeking. HTC has even conducted smartphone deprivation studies to determine what features the participants missed probably the most: phones were revoked for just two weeks, and through the people was required to document whatever they missed regarding their smartphones, as well as noting if they had found other ways to complete what they'd normally use their phones.
When mentioned whether we will have the QWERTY keyboard in future HTC devices, design firm One & Co's Claude Zellweger didn't are most often a follower:
"As a firm about the QWERTY keyboard we're kind of leaving them in general."
But there is still hope. In reaction as to if there's still room for QWERTY keyboards in HTC's lineup, Claude said his team's just waiting:
"I think the market's there, the the diehard community, they keep wanting it, there's definitely still an industry for this. We feel that putting an excessive amount of effort in this would eliminate from your main focus, as being a whole-screen device. I believe people recognize the trade-off with size. There is a number of technologies that individuals are waiting to type of mature that could come up with a big bump suddenly within the evolution, that people are considering very closely."
We also discussed life of the battery and competing phones that accompany physically larger batteries (especially the Droid Razr Maxx), but Vp of Phone Strategy Bjorn Kilburn claims that for most customers entering spending budget, power consumption just isn't on top of their lists. In fact, HTC claimed it tested a substantial battery concept with selected customers and carriers recently, but it didn't sell. It turns out people just prefer thinner phones (or at least initially they are doing), and thus HTC chose to take a holistic method of improving battery through power management optimization, selection of power density, selection of voltage and much more. HTC's preference to wired charging on the comparatively slower wireless charging also helps reduce phone downtime, of course.
Using the teams of basic specifications and has set in stone, HTC's engineers are able to provide the right phone sizes that satisfy the carriers' requirements, in addition to showing a rather bland rectangular ABS block as an indication about how much space is needed to pack each of the components. From then onwards, the designers join in and work with the carriers to boil right down to several phone ideas, the best of which can be then made available to focus groups as refined mockups. During these sessions, HTC won't just hear exactly what the participants want more or less of, but it mainly observes what individuals do with the mockups within their hands, and also studying their emotional feedback. Incidentally, an average of these mockups cost about $3,000 to $5,000 per unit, and also to acquire one phone arranged in the united states, HTC could easily accumulate as much as $50,000 worth of mockups for your one phone alone!